2 results found

Sporting sponsorship offers businesses a powerful opportunity to build emotional connections with audiences, but the real value lies not in temporary campaigns—it lies in protecting the brand itself. Before investing in marketing or sponsorship, businesses must ensure their trade marks are properly registered and protected, transforming goodwill and recognition into enduring commercial assets that outlast any single event or advertisement.

The Royal Bank of Scotland has launched Scotland's first intellectual property-backed lending product, allowing innovation-led businesses to borrow between £250,000 and £10 million against their IP assets rather than traditional fixed collateral.