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Seasonal hospitality businesses like theme parks, cruise lines, and mountain resorts are breaking attendance records while struggling to staff the experiences those records depend on. Most operators see a hiring problem, but few recognize the deeper workforce crisis hidden behind operational dashboards that show parks opening and ships sailing. The real challenge lies in understanding why labor costs belong on the CEO agenda and what leading operators are doing differently to address specialized shortages,

Executive Summary: Almost a year ago, a series of winter storms blasted the country, costing billions in damages and business disruption.