Thailand and China have a longstanding and significant trade relationship, which increasingly extends to e-commerce and digitally enabled supply chains. While these channels create new opportunities for businesses to reach consumers across borders, their growth also brings greater exposure to intellectual property (IP) infringement across jurisdictions and online platforms.

In today's business landscape, businesses are all about standing out. Whether it is a quirky logo, a catchy name, or a lovable character, branding plays a crucial role.

The word Intellectual Property (IP) signifies the creations of the human mind. For instance, literary and artistic works; inventions; designs; symbols, names and images used in commercial ventures.

Importance of strong license agreements for companies to manufacturing etc, goods in Thailand discussed.

A discussion of trade mark licences in Thailand.

From Taylor Swift's trademark refusal to Katy Perry's name dispute in Australia, these five international cases reveal how fame and recognition alone cannot guarantee intellectual property protection. The cases demonstrate critical lessons about trademark registration, contractual obligations, and the complexities of IP ownership in the modern era.

For many modern-day businesses, developing a strong intellectual property portfolio (whether copyright, patent, trademark or trade secret) is regarded as a major objective.

Trade mark licensing in Thailand involves specific legal requirements that often catch foreign brand owners off guard. Understanding the recordal process, subsidiary relationships, and how licenses interact with trade mark registrations can help businesses avoid costly complications in enforcement, due diligence, and corporate transactions.

商标许可是企业开拓新市场、依托本地分支机构开展经营，或是授权经销商、商业合作伙伴使用自身品牌的常用方式。但各国规范商标许可的法规不尽相同，泰国的部分要求常常令境外品牌权利人感到意外。

Thailand's Department of Intellectual Property has released statistics showing significant growth in IP filings for the first half of 2026, with trade mark applications up 8% and copyright notifications surging 33% year-over-year. The data reveals strong domestic participation alongside sustained international interest, with health, retail, and consumer sectors leading trade mark activity while Thai universities dominate copyright recordation.