In its case law the Polish Committee of Ethics in Advertising is quite liberal in assessment of comparative advertising.

The industrial economy has been inextricably bound up with the development of innovative solutions, with increasing competition and developing third world countries putting constant pressure...

In the last few weeks, the colour pink has completely taken over the mainstream, all because of the premiere of Greta Gerwig's new feature film about Barbie...

Recently an increasing number of brands on the Polish market have been raising important social issues in their communication with customers through advertising. Breastfeeding in public...

According to a recent report by the European Union Intellectual Property Office (EUIPO), the scale of online piracy in the EU is decreasing every year.

On September 26, 2022. The President of the Office of Competition and Consumer Protection (the "President of the OCCP") has published recommendations on the labeling of advertising content...

On 1 November 2021, an amendment to the provisions of the Broadcasting Act ("Act") entered into force in Poland. The new regulations are the result from implementation of the last version...

At the end of 2018, an opinion of the Advocate General was issued in Case C-476/17 on the admissibility of using so-called ‘samples' from the point of view of EU copyright law.

There have been discussions for some time about changes in consumer law in Poland. The amendments are aimed to counteract false promotions - where prices of goods are raised only to be lowered to the initial level shortly.

In recent months, a number of tools that allow the creation or modification of music using artificial intelligence have appeared on the market, e.g. Loudly, SongR, Soundraw, MusicGen and Suno.

The constant and growing development of new technologies is leading towards an increasing availability of various digital products for consumers.

In recent years, the Office of Competition and Consumer Protection (‘UOKiK') has increased its efforts to control and regulate influencer marketing in Poland.

When conducting professional activity on social media, we need to exercise utmost care not to infringe the intellectual property rights of third parties – in particular copyright.

The reality around us is moving more and more to the virtual world.

On October 2, 2018, the European Parliament approved the amendments to the Audiovisual Media Services Directive 2010/13/EU (AVMS Directive) ...

On December 18, 2018, the Directive (EU) 2018/1808 of the European Parliament and of the Council of 14 November 2018 amending Directive 2010/13/EU

As AI-generated content floods professional communications, the ability to craft genuine, human-centered messages has become a critical competitive advantage.

The concept of a person's image is not specifically defined within Polish law. As a result, one must rely on dictionary definitions...

On June 9, 2016, the Lower House of the Polish Parliament passed the Development of Telecom Services and Networks Support and Other Amendments Act, known as "Mega-Act Amendment".

The use of new technologies, including artificial intelligence, has become common due to the acceleration of creative processes, reduction of costs and the ability to quickly create content. In addition to these benefits, however, there are serious abuses by commercial entities, especially against people who enjoy public trust, such as doctors, whose authority is sometimes used in advertisements for commercial products, including dietary supplements.