In a collaborative effort, the European Union Intellectual Property Office (EUIPO), the European Commission, and the European Union Intellectual Property Network (EUIPN) have launched a groundbreaking initiative to foster innovation and growth across the European Union.

In the fast-moving world of branding, where a name, color, or sound can be worth millions, trademarks do more than distinguish goods—they convey stories, emotions, and trust.

The Preamble of the Directive 2004/48/EC on enforcement of intellectual property rights (further on referred to as “Directive”) states that “the protection of intellectual property is an essential element for the success of the internal market.