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The rise of the start-up culture in India has led to a huge influx of investment in the Indian market, creating entrepreneurs by the second. As of 2020, India is only second to China in terms of Venture Capital funding.

One of the important criteria for obtaining registration under the Copyright Act, 1957 is that, the application must include a statement accompanied by a certificate from the registrar to the effect that no trademark identical or deceptively similar to such artistic work has been registered under the Trademark Act.