Article
The Room That Closes Deals: Why M&A Firms Are Measuring Marketing At The Wrong Moment
M&A advisory firms invest heavily in conferences, webinars, and LinkedIn campaigns, yet these metrics rarely correlate with actual deal flow. The critical insight: mandates are won not at the moment of exposure, but months later when a triggering event occurs and a principal reaches for a name that comes to mind.
GGI | Global Alliance
