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Lately, the Hungarian Competition Authority's ("GVH") has been in the forefront in the fight against inflation of food prices. In its efforts, it has developed...

On 15 December 2014, the Hungarian Parliament voted for the Sunday closure of shops as of 15 March 2015. This closure will apply to grocery, clothing, DIY, furniture, and electronics shops, as well as all other kinds of specialised retail stores.

The Hungarian Competition Authority has issued new guidance on market leadership claims in advertising, clarifying when businesses must substantiate statements like "the best" or "the cheapest." Understanding the distinction between subjective opinions and objectively verifiable claims is crucial, as improper use can lead to significant fines and reputational...

If the Hungarian Competition Authority ("HCA") initiates proceedings based on unfair / misleading advertising (towards both consumers and non-consumers), the fine that may be imposed is rather high.

The author discusses some important aspects when using superiority claims in advertising and potential sanctions for non-compliance.