This video sheds light on the Press Launch of the Ghana Retail Map: Beverage Sector report 2021.

This final episode on the 2021 Beverage Sector Report features Edem and Anita Nkrumah, Head of Research and Business Development at Firmus Advisory as they discuss the Marketing and Distribution of Beverages in Ghana.

In this second episode, Anita Nkrumah, Head of Research and Business Development at Firmus Advisory joins Edem Seshie to discuss the Consumption Patterns in Ghana's Beverage Market.

Join Edem as he discusses the Spend Patterns in Ghana's Beverage Market with Anita Nkrumah, Head of Research and Business Development at Firmus Advisory.

This video highlights the Launch of the 2nd Edition of Ghana Retail Map: Beverage Sector Report 2021.

Ghana's beverage sector has seen a number of significant changes over the last three decades in the area of production, consumption and distribution.

The demand for frozen fish in Ghana has been on a steady rise for the past decade, with a 0.4% growth rate annually.

Despite the recent economic difficulties, Nigeria's spirits market has soared, boosted by growing youth interest and social media. Further, spirits sales, especially bitters have improved due to the changing dynamics in packaging.

Energy drink is a fast-growing soft drinks segment in Africa, reflecting the growing demand for functional beverages.

Alcohol consumption remains an important part of Nigerian culture as over 25% of the adult population (aged 15+ years) drink some alcohol. Though slightly lower than the African average of 29.2%, the average drinker in Nigeria drinks more alcohol than the average drinker in Africa. Nigeria has an average per capita consumption (APC) of 16.1 liters annually, compared to 15.5 liters for Africa

Nigeria is one of the world's biggest soft drink markets, ranked fourth according to Statista. Though its large population is a major contributor to this ranking, the demand for soft drinks is generally high.

Fish makes up 60 percent of the average Ghanaian's protein diet.

Although Nigeria's drinking pattern traditionally favors spirits and beer, wine is increasingly gaining popularity.

Complying with the National Agency for Food and Drug Administration and Control (NAFDAC) labelling requirements for medical devices is a critical aspect of registering any medical device or in vitro diagnostic product, whether manufactured locally or imported into Nigeria. Proper labeling goes beyond meeting regulatory standards—it ensures market access, builds consumer trust, and drives business growth

Operating a restaurant in Nigeria comes with a lot of legal and regulatory requirements aimed at ensuring public health, food safety, and fair business practices.

Animal feed premixes refer a uniform mixture of one or more micro ingredients/ additives with diluents and/ or carrier to facilitate their even distribution in a larger mix.

The National Agency for Food Drug Administration and Control (NAFDAC) regulates and controls the safe production of pesticides made in or imported into Nigeria.

The National Agency for Food and Drug Administration and Control (NAFDAC) is the agency responsible for regulating and granting permits for the exportation, importation, manufacture, and the registration of products...

Globally, beer still reigns in the hearts and minds of consumers. Some describe it as "cheap, approachable, and readily available", "a warm hug that other drinks just can't match" or "the perfect drink for every mood"

The registration of food products is a process that involves a review of the manufacturing process, an assessment of food safety and quality, and confirmation of compliance with FDA labeling regulations.