Starting May 31, 2024, the UK Financial Conduct Authority (FCA) mandates clear, fair, and proportionate sustainability-related claims to prevent greenwashing. From July 31, 2024, firms can use new sustainable investment labels, with strict criteria including at least 70% asset alignment with sustainability goals. Labels like Sustainability Impact™, Focus™, Improvers™, and Mixed Goals™ require specific disclosure and verification. Marketing rules, effective December 2, 2024, restrict using terms