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Leadership advisor Tune Hein shares exclusive insights from his five-year experience as an internal specialist at Novo Nordisk during the launch of Wegovy, one of the pharmaceutical industry's most significant obesity drug introductions. What are the 10 core beliefs that propelled Novo Nordisk to become one of the world's most valuable companies, and how did their unconventional approach to scaling, management, and organizational structure drive their success in the competitive obesity drug market?

In this episode, Lea Carina Uhd Frederiksen, a journalist who founded Fantombryg, discusses her unconventional path into the beverage industry with our host, Hanane Fathi Roswall.