Article
Québec tackling deepfakes by introducing new consumer protections against misleading or fraudulent use of a person’s identity or image
Quebec's Bill 24 introduces sweeping new protections against the unauthorized use of personal identity and images in commercial contexts, particularly targeting deepfakes and AI-generated content used in fraudulent schemes. The legislation grants enforcement powers to regulatory authorities and establishes significant penalties for violations, while expanding liability to intermediaries and platforms that facilitate such misuse. Organizations operating digital platforms, developing AI tools, or distributing

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