In light of that trend, the competent authorities pay more attention on such alternative advertising channels.

In the last couple of years social media emerged as one of the most important channels for communication, social contact and information sharing and generates huge online traffic that guarantees access to billions of people.

Businesses have relied on marketing campaigns (including special offers and games) for decades to popularize their services and products.

In April 2024, the Bulgarian Parliament adopted amendments to the Gambling Law which entered into force on 18 May 2024. The law introduced far-reaching restrictions on the advertising of gambling games including...

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