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  • Article

    Bill Introduced in Parliament to Combat Misleading Business Directories

    On 30 November 2010, Ms Liesbeth Van der Auwera of the Flemish Christian-Democratic Party (CD&V) introduced a Bill in the Chamber of Representatives to amend the Law of 6 April 2010 on Market Practices and Consumer Protection (the "Law") in view of combating misleading business directories
    BelgiumConsumer Protection
    Van Bael & Bellis
    Van Bael & Bellis
  • Article

    EU Commission Pushes for Transposition of the EmpCo Directive on Environmental Claims

    The European Commission has initiated infringement procedures against 20 EU Member States for failing to transpose the EmpCo Directive by the March 27, 2026 deadline. This directive aims to combat greenwashing by requiring substantiation of environmental claims and third-party certification for sustainability labels, with full implementation expected by September 27, 2026.
    European UnionConsumer Protection
Jones Day
Jones Day
  • Article

    Early Signs Of The Digital Markets Act In Action

    In the first use of the Digital Markets Act's enforcement powers, the European Commission has opened a number of investigations, including of Alphabet's self-preferencing in search...
    European UnionConsumer Protection
    Norton Rose Fulbright
    Norton Rose Fulbright
  • Article

    ECJ Rules On Misleading Labelling Of Foodstuffs

    On 4 June 2015, the Court of Justice of the European Union (the "ECJ") ruled on a request for a preliminary ruling from the German Supreme Court (Bundesgerichtshof) regarding the misleading labelling of foodstuffs...
    European UnionConsumer Protection
    Van Bael & Bellis
    Van Bael & Bellis
  • Article

    Commercial Court Of Brussels Prohibits Mobistar’s Comparative Advertising For 4G Network

    On 17 December 2014, the Commercial Court of Brussels handed down a judgment regarding comparative advertising of Mobistar with regard to the supposed quality of its 4G mobile network.
    BelgiumMedia, Telecoms, IT, Entertainment
    Van Bael & Bellis
    Van Bael & Bellis
  • Article

    EU Commission Announces First FSR Ex Officio Investigation

    On 9 April 2024, the Commission announced a new investigation under the Foreign Subsidies Regulation (‘FSR') to examine whether foreign subsidies distort competition in the European wind power market.
    European UnionInternational Law
    Van Bael & Bellis
    Van Bael & Bellis
  • Article

    ECJ Rules On Fairness Of Standard Choice Of Law Clauses In B2C Relationships

    On 28 July 2016, the Court of Justice of the European Union ruled that a standard choice of law clause in favour of the law of the EU Member State in which the seller or supplier is established, is unfair.
    BelgiumConsumer Protection
    Van Bael & Bellis
    Van Bael & Bellis
  • Article

    ECJ Rules On Definition Of Pyramid Promotional Schemes

    Under the Lucky4All scheme, groups of lottery players play together in an eight-level pyramid scheme.
    European UnionAntitrust/Competition Law
    Van Bael & Bellis
    Van Bael & Bellis
  • Article

    A Very Recent Legislative Change Further Liberalizes Price Rebates And The Announcement Of Such Price Rebates In Belgium

    Belgian law traditionally has rather elaborate and strict rules on the announcement of price reductions.
    BelgiumMedia, Telecoms, IT, Entertainment
    Global Advertising Lawyers Alliance (GALA)
    Global Advertising Lawyers Alliance (GALA)
  • Article

    European Commission Assesses Application Of Unfair Commercial Practices Directive

    On 14 March 2013, the European Commission published a Communication on the application of Directive 2005/29/EC of 11 May 2005 on unfair business-to-consumer commercial practices.
    European UnionConsumer Protection
    Van Bael & Bellis
    Van Bael & Bellis
  • Article

    Belgium’s General Prohibition On Announcements Of Price Reductions In The Period Preceding The Period Of Sales Abolished Or Not?

    On November 2, 2012 Belgium’s Supreme Court decided that article 53 §1 of the Law on Unfair Trade Practices, which instituted a general prohibition on announcements of price reductions in the period preceding the period of Sales is contrary to the Directive (2005/29/EC) concerning unfair B2C commercial practices in the internal market
    BelgiumAntitrust/Competition Law
    Peeters
    Peeters
  • Article

    Publication And Entry Into Force Of Royal Decree On "Mystery Shopping"

    The Royal Decree entered into force on 15 July 2017.
    European UnionConsumer Protection
    Van Bael & Bellis
    Van Bael & Bellis
  • Article

    New European Commission Proposal For Directive On Collective Representative Actions

    On 11 April 2018, the European Commission (the "Commission") published a new proposal on representative actions for the protection of the collective interests of consumers ...
    European UnionConsumer Protection
    Van Bael & Bellis
    Van Bael & Bellis
  • Article

    ECJ Further Extends Scope Of Unfair Commercial Practices Directive

    On 16 April 2015, the Court of Justice of the European Union ("ECJ") ruled on a request for a preliminary ruling from the Hungarian Supreme Court...
    European UnionCorporate/Commercial Law
    Van Bael & Bellis
    Van Bael & Bellis
  • Article

    Sales All Year Round!

    In a series of 3 rulings handed down on 20 May 2026, the Belgian Council of State (highest administrative court) confirms what most legal practitioners have been saying for a long time...
    BelgiumConsumer Protection
    Global Advertising Lawyers Alliance (GALA)
    Global Advertising Lawyers Alliance (GALA)
  • Article

    Belgium Transposes The EmpCo Directive: Consumer Law Gets Tougher On Greenwashing

    Belgium has transposed the EU's EmpCo Directive into national law, introducing stricter rules against greenwashing and misleading environmental claims. The new legislation expands the blacklist of unfair commercial practices and imposes additional pre-contractual information obligations on businesses. How will these changes impact companies making sustainability claims and selling products with digital elements?
    BelgiumConsumer Protection
    ALTIUS
    ALTIUS
  • Article

    ECJ Finds Prohibition On Sales At A Loss Incompatible With EU Law

    By order of 7 March 2013, the Court of Justice of the European Union ruled on a preliminary reference from the Ghent Commercial Court.
    European UnionConsumer Protection
    Van Bael & Bellis
    Van Bael & Bellis
  • Article

    Cracking Down On Greenwashing: What The Act Of 22 July 2026 Means For Your Business

    Belgium has transposed the EU's EmpCo Directive through new legislation that fundamentally reshapes how businesses can communicate environmental claims. The Act introduces five outright prohibitions on greenwashing practices and establishes strict substantiation requirements for sustainability marketing, with enforcement beginning September 27, 2026.
    BelgiumConsumer Protection
    Monard law
    Monard law
  • Article

    Greenwashing Aan Banden: Wat De Wet Van 22 Juli 2026 Betekent Voor Uw Onderneming

    Belgium has transposed the EU's EmpCo Directive through legislation that fundamentally reshapes how companies can communicate about environmental sustainability.
    BelgiumConsumer Protection
    Monard law
    Monard law
  • Showing 1–19 of 19 results

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