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La Cour de justice de l'Union européenne examine les limites de l'utilisation d'une marque renommée dans un contexte politique, après qu'une organisation liée au parti Vlaams Belang ait détourné l'identité visuelle d'IKEA pour promouvoir son programme d'immigration. L'arrêt établit un équilibre délicat entre la protection des marques de renommée et la liberté d'expression politique, tout en précisant les critères que les juridictions

Good marketing is storytelling. It is making the consumer believe they have to be part of an experience.

The Court of Justice of the European Union has delivered a landmark ruling on whether political parties may invoke freedom of expression to justify using reputed trademarks in their campaigns. When Belgian political party Vlaams Belang adopted the IKEA trademark for its immigration reform programme, Inter IKEA Systems challenged the use, forcing European courts to balance intellectual property rights against fundamental freedoms. The judgment establishes a nuanced framework requiring case-by-case assessment

The Court of Justice of the European Union (CJEU) recently issued a landmark judgment in the LEGO Group case (C-211/24) concerning the scope of EU design protection for modular systems.

The ECJ handed down a preliminary ruling on the "due cause" which may shield a third party against an alleged illegitimate use of a reputable trade mark.

Serendipity filed an appeal before the EUIPO Fourth Board of Appeal but was unsuccessful.

The Court of Justice of the European Union has issued a landmark ruling on whether political parties can use reputable trademarks for parody or campaigning purposes under EU trademark law. The case examines a Belgian political party's IKEA-themed immigration campaign and establishes new criteria for balancing trademark rights against freedom of expression. National courts must now weigh multiple factors including intent, contribution to public debate, and potential brand damage when assessing such uses.

In a previous article ("NFT, THE NEW HYPE. WHAT ABOUT INTELLECTUAL PROPERTY RIGHTS?") we took a closer look at Non Fungible Tokens or NFTs and explained what exactly these NFTs are.

Advocate general Jääskinen (the "AG") of the Court of Justice of the European Union (the "ECJ") gave on 9 December 2010 an elaborate opinion (the "Opinion") in Case C-324/09 on a series of trade mark issues that arose in litigation in the UK between three subsidiaries of eBay Inc., which operate an electronic marketplace ("eBay"), and L’Oréal SA and its subsidiaries, a major manufacturer and supplier of perfumes, cosmetics and hair care products which are sold under various well-known trademarks

The panel found that the complainant had failed to prove that its notoriety had transcended its own field and reached Pakistan, where the respondent was based

The transformative nature of artificial intelligence means it will continue to be a live issue this year, with attention also on the UPC, SEP licensing and platform liability.

Since 1 January 2021, EU trademarks (EUTMs) are no longer protected trademarks in the UK due to Brexit. In light hereof, the UK IPO created a comparable UK trade mark...

Après huit longues années de procédure devant l’EUIPO et sa cinquième chambre recours, après les interventions de l’INTA et d’autres parties intéressées, la grande chambre de recours a décidé, le 19 décembre dernier...