For decades, the United Arab Emirates (UAE) presented a unique challenge for global beverage brands seeking to establish and protect their intellectual property rights. As one of the world’s leading hubs for tourism, hospitality and luxury retail, the UAE has long supported a thriving market for premium wines, spirits and other alcoholic beverages. However, its trademark registration framework presented a notable gap: Nice Class 33, which covers alcoholic beverages other than beer, was not available for direct national trademark filings.
Maheshwari & Co. Advocates & Legal Consultants