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ARTICLE · 06 NOVEMBER 2024

Investing In Cybersecurity To Safeguard Innovation

Technology was once the backbone of a business, providing a central support structure to the organization. Data, too, played a supportive role to manage customers, inform decisions and improve efficiencies.

Saudi ArabiaTechnology

Technology was once the backbone of a business, providing a central support structure to the organization. Data, too, played a supportive role to manage customers, inform decisions and improve efficiencies. This is no longer true. Today, technology and data are at the heart of a business – pumping vital capabilities and insights to create value in most, if not all, parts of the organization.

Just as the role of technology has evolved, so too, should cybersecurity. Amid economic pressures, many business leaders are turning to generative AI, digitization and connectivity to help their organizations be more resilient, agile and innovative. KPMG's latest CEO Outlook reports that 72 percent of global CEOs are concerned about their long-term prosperity.1 This future focus has many business leaders embracing the promise of AI and other advanced technologies to put their business on the trajectory for long-term, sustainable growth. As such, a majority of global CEOs (64%)

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