Social media have acted as digital spiders might, spinning their
webs outward so their reach can be felt almost everywhere.
As a result, they have had an impact on the modern way we
communicate, exchange goods, and, of course, how we use
intellectual property rights.
Russia is no exception, with international social media and
large domestic market players emerging. This has posed new
challenges for IP rights protection, requiring new approaches in
judicial practice and changes in legislation.
Social media as the defendants in IP disputes
Rights owners have increasingly had to deal with situations
where users of social media were publishing content without
permission. Users of social media may also be engaged in commercial
activity (for example, operating an online shop through the social
media account), registering third-level domains, or creating
communities that give concern to rights owners.