Having a developed trademark registration system, accompanied by
effective legislative enforcement remedies, Russia represents a
large and attractive consumer market for various industries. The
exclusive right to a trademark under Russian law expressly names
the ability to use a trademark in advertising.
In its turn, the primary advertising legislative act—the
Federal law of 13.03.2006 N 38-FZ "On advertising" (the
Advertising Law)—sets the general requirements for
advertising.
In particular, Subsection 1 Section 2 Article 5 of the Law bans
unfair advertising in the form of advertising that contains
incorrect comparisons of the advertised product with the goods in
commerce produced by other manufacturers or sold by other
sellers.
