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ARTICLE · 27 OCTOBER 2017

FIFA 2018 World Cup And Advertising Restrictions

Any major sporting event is always a good opportunity for advertising activity.

RussiaMedia, Telecoms, IT, Entertainment

Any major sporting event is always a good opportunity for advertising activity.

Undoubtedly, as the 2018 FIFA World Cup is coming up, and as its final part will be held in Russia, the legal aspects of advertising associated with this event become especially relevant.

Due to this, local legislation in this part shall be brought into conformity with the requirements of FIFA, which is an important requirement for conducting any FIFA events in the country which is hosting the Championship.

Such requirements are based on two aspects:

  • The protection of intellectual property of FIFA;
  • The protection of competitive advantages of official partners of FIFA.

Symbols of FIFA and Confederation Cup

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