Advertising vs. Ethics: Why Is It Permitted?

For the last year Burger King, one of the leading chains of hamburger fast food restaurants, has run two rather controversial advertising campaigns. The main trick was to use polysemantic words or images with a reference to vulgar language. The reference is made slightly: the pun in this ad is supported by the image of the food network.

For example, in ad campaign of May 2016 the slogans "Hello to everyone, whose nuggets costs more than ours" and "We made them again" were accompanied by the image of hand shaped nuggets with a middle finger up.

This case is not the first in our country. However, it is significant that these campaigns were organized by a large company having a good reputation in Russia.