On the 28th of February, 2020, the Portuguese Self-Regulation
Appeal Commission was presented with a dispute to decide on the
validity of claim concerning a baby product advertisement.
The dispute was between MEDINFAR CONSUMER HEALTH –
Produtos Farmacêuticos, Lda. ("MEDINFAR"),
FARMINVESTE – Investimentos, Participações e
Gestão, S.A, ("FARMINVESTE"), as first defendant
and BAYER Portugal Lda. ("BAYER"), as second defendant.
MEDINFAR considered the expression "contains no zinc
oxide" could disrespect the principle of truthfulness, as it
would suggest that a legal ingredient of the product could harm or
danger consumers as it was accompanied by a claim stating
"lets the skin breathe".
