INTRODUCTION
Humans were created naturally to dominate their environment, and
part of their evolutionary quest in this regard has been the
creation of the computer, internet and later day artificial
intelligence (AI), internet of things (IoT) and Blockchain (BC). We
live in a digitised world. Businesses and organisations deploy data
analytics to derive insights with which they make decisions about
their consumers and enterprises. As beautiful as this may sound,
the world is becoming unsafe for data subjects1 (DS)
because the more our world is digitised, the more users' data
is processed and our privacy endangered.
The extensive processing of data2 could jeopardise DS
data and infringe on their rights if specific laws and safeguards
are not implemented. The use of artificial intelligence (AI) such
as facial recognition could create racial discrimination, while
deepfakes lead to misrepresentation and harassment of
people.3 The use of social media exposes us to
