Balancing Innovation And Privacy: Navigating AI-Driven E-Commerce In Nigeria Under The NDPA

1. Introduction

This article explores the integration of Artificial Intelligence (AI) in e-commerce, focusing on its rapid adoption in Nigeria. AI refers to the ability of computer systems or algorithms to perform tasks that typically require human intelligence, such as reasoning, learning, and problem-solving. AI transforms e-commerce with enhanced personalization, operational efficiencies, and fraud prevention. However, its deployment raises significant legal challenges in data protection, liability, and consumer privacy.

AI adoption necessitates rigorous legal standards to protect consumer rights, ensure data security, and maintain fairness in data processing. In Nigeria, the Nigeria Data Protection Act (NDPA) of 2023 addresses some of these issues but leaves gaps in AI accountability and liability. The discussion examines Nigeria's legal responses to AI in e-commerce in protecting consumer privacy, referencing local platforms like Jumia and Konga. It compares