One of the key success indicators of many businesses around the
world, is the ability of the business to grow, expand and remain
viable, even after the life of its founder/founders. The yearning
for a sustainable business model by numerous business owners
sometimes requires such business owners to issue trademark licenses
to interested entities which come into play in different forms.
However, as much as issuing trademark licenses can be advantageous
to a business, it sometimes comes with some lasting issues that are
capable of ruining any business/business model.
Accordingly, this article will explain what trademark licenses
are and how they operate; highlight the advantages and
disadvantages that come with the existence of trademark licenses
and finally, provide some insight into some of the things that
should be taken into cognizance before executing trademark licenses
on the part of the licensor as well as the licensee.
