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ARTICLE · 24 MAY 2012

Facebook vs Trade Me - a tale of two disclosures

Facebook's recent market debut in the US raises comparisons in the NZ context with Trade Me's IPO in November 2011.

New ZealandStrategy

Facebook's market debut last week in the United States raises comparisons in the New Zealand context with Trade Me's IPO in November last year.

This Brief Counsel compares aspects of the relevant disclosure documents, and offers some observations on the differing approaches to risk factor disclosure.

Introduction

The IPOs of Facebook and Trade Me have attracted widespread interest and media commentary, not least because both companies have a history of innovation and rapid growth in their respective markets.

And, although they operate different business models, both invite the same fundamental question: will their current market dominance be diminished by competitors or new technology, given the constantly changing nature of the internet and online interaction?

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