ARTICLE · 01 OCTOBER 2015

Is Booze Going To Get The Boot?

Global Advertising Lawyers Alliance (GALA)

Advertising of alcohol, in particular in conjunction with sponsorship of events undertaken by a wide ranging age bracket, such as sport, is always a hot topic.

New ZealandMedia, Telecoms, IT, Entertainment

Julika Wahlmann-Smith (Hesketh Henry)

Bill Walsh (Hesketh Henry)

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Advertising of alcohol, in particular in conjunction with sponsorship of events undertaken by a wide ranging age bracket, such as sport, is always a hot topic. Heat has recently increased on this topic in New Zealand with recommendations put forward by the Ministerial Forum on Alcohol Advertising and Sponsorship. The purpose of the forum was to consider whether further restrictions on alcohol advertising and sponsorship are needed to reduce alcohol-related harm. Earlier this year it made 14 recommendations to Government which have the potential to greatly reduce the amount of alcohol advertising and sponsorship which occurs.

These recommendations were made under three key headings:

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Is Booze Going To Get The Boot?

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