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ARTICLE · 14 MARCH 2016

Can you sell your customer database?

If a receiver wants to include customer databases in any sale, he must first get permission from the affected customers.

New ZealandInsolvency/Bankruptcy/Re-Structuring

After failing to sell Dick Smith as a going concern, receivers Ferrier Hodgson are now trying to sell the company's New Zealand and Australian assets, including customer databases. But does the Privacy Act 1993 allow it?

The legal position

A receiver or liquidator is bound by the provisions of the Privacy Act 1993.

Principle 11(g) of the Act enables a vendor to release personal customer information for due diligence purposes and to the eventual purchaser but only when disclosure is necessary on reasonable grounds and only when the business is being sold as a going concern. That provision is no longer applicable in this case.

The Act enables agencies to disclose details about individuals who may be clients or customers where goodwill forms part of the consideration for the sale or other disposition. The Act also allows agencies to disclose information about employees, where the person taking over the business proposes to continue or novate some or all of their

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