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ARTICLE · 17 APRIL 2014

Equity crowdfunding - what's it all really about?

Equity crowdfunding It is about companies raising money in return for shares from the general New Zealand public.

New ZealandFinance and Banking

Once again, New Zealand is leading the way in business reform. New laws allowing equity crowdfunding fundamentally change the way that private companies can raise funds, and give them a meaningful, cost effective and efficient way of doing so.

The recent implementation of the Financial Markets Conduct Act 2103 allows companies to raise up to $2 million from the New Zealand public in a 12 month period, in return for shares in their company, provided they do so via a licensed equity crowdfunding provider.

Why is this so different?

To date raising capital from the public has been rigorously regulated and accordingly, expensive, time consuming and often unviable for companies.

Equally, it has been difficult for everyday New Zealanders to access equity investments in exciting and up-and-coming businesses. Historically, these opportunities have been available only to a limited pool of wealthy angel investors.

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