E-Commerce And The Code For Consumer Protection

Are you aware of your rights when buying or selling on the internet? Annabel Sheppard, an associate with the Christchurch Lawlink firm of Wynn Williams & Co, outlines some concerns and how the proposed Code for consumer protection will work.

What Is E-Commerce?

Any sort of commercial transaction conducted electronically is e-commerce. Put simply, it is doing business on-line. The most obvious example is selling products on-line to consumers.

E-commerce is changing the way businesses are conducted. Businesses and consumers can be in contact without the need for any face-to-face meeting and transactions can take place almost instantaneously. It has the potential to benefit both business and consumers substantially. However, in order to be successful in an e-commerce environment, businesses need to adapt their practices to take into account the different dimensions involved.