Designing A Label: Peanuts?

Foodwatch is well known at the Advertising Code Commission (Reclame Code Commissie, "ACC"). The food watchdog submits complaints about food advertising with some regularity. This time, it was the turn of the packing on M&M's Peanut & Hazelnut. The food rules confirm that the quantities of ingredients have to be mentioned if the ingredient appears in the product's name or is otherwise conspicuous on the label. The idea behind this is that if you flaunt the presence of an ingredient, it's important for the consumer to know how much of the ingredient has been used. We call this a QUID (quantitative ingredient declaration). It's not a very widely-known rule for packaging, but it's an important one. This percentage can often be found in the list of ingredients. The label for this product didn't mention the quantity of peanuts and hazelnuts, however. A good enough reason for Foodwatch to put in its complaint.