Consumer protection in Morocco is primarily governed by Law No.
31-08 on consumer protection and enforced by the Consumer
Protection Directorate within the Ministry of Industry and Trade.
The Directorate is responsible for ensuring compliance with
consumer information obligations, combating misleading commercial
practices, supervising market surveillance, and coordinating
enforcement actions with other competent national authorities. Its
mandate extends across traditional retail markets and,
increasingly, digital and cross-border commercial activities
affecting Moroccan consumers.
Recent Enforcement Trends and Investigations:
In recent months, the Consumer Protection Directorate has
intensified its enforcement activity, reflecting a broader
governmental focus on market regulation and consumer rights
protection. The Directorate has shown increased interest in
e-commerce and digital sales channels, where inspections have
targeted both domestic and foreign operators
