1. Introduction
There are several ways to start a business, including finding
and running a new business, buying an existing business, or buying
a franchise, etc. Nowadays, buying a franchise is the most commonly
used form. Under a franchise agreement, a franchisor undertakes to
grant to the franchisee a license established in accordance with
the procedure, for the use of its intangible assets such as the
firm's name, trademarks or service marks, industrial design,
packaging, as well as business management systems, planning,
communications, and principal guidelines on the procurement of
goods and services. While a franchisee undertakes to conduct its
activities in accordance with a system and cooperation program
developed by the franchisor, as well as to pay proper fees or
royalties. The franchise business allows the franchisee to operate
under the franchisor's trademark and to bring its business
model into the market in line with the franchisor's standard
and
