Digital Marketing And The Importance Of Personal Data Privacy In Mexico.

There is no doubt that the easiest way to reach consumers today is through digital platforms. Companies or providers do not only offer their services through their web pages, but also through multiple digital platforms offered by the market, such as social networks.

There is a constant exchange of data through these digital platforms, therefore both providers and users must know the necessary legal tools (rights and obligations) to avoid risks in such exchange.

Suppliers must ensure that they are in compliance with the applicable data privacy legislation in force, by presenting users or consumers (clearly and in accordance with what is established by law) with a Privacy Notice where the information is explained in detail, reason(s) and purpose(s) for collecting data, transfer of data (where applicable) , as well as the elements that will be used to ensure that the said data will be protected at all times. They must also ensure that they have the consent of those