ARTICLE · 12 AUGUST 2024

Pharmaceutical Advertising 2024

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The primary legislation for the advertising of medicinal products is the General Health Law (Ley General de Salud ) (HL) and its Regulations (Reglamento de la Ley General de Salud...

MexicoMedia, Telecoms, IT, Entertainment

Luz Elena Elías

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1 General – Medicinal Products

1.1 What laws and codes of practice govern the advertising of medicinal products in your jurisdiction?

The primary legislation for the advertising of medicinal products is the General Health Law (Ley General de Salud ) (HL) and its Regulations (Reglamento de la Ley General de Salud en Materia de Publicidad ) (HLR). These norms are supplemented by guidelines published by the Regulatory Agency, the Federal Commission for Protection against Sanitary Risks (COFEPRIS). This agency is part of the Ministry of Health and controls the advertising of medicinal products.

Industry Codes of Practice complement this regulation. The Council of Ethics and Transparency of the Pharmaceutical Industry (CETIFARMA) has issued the Code of Integrity, Ethics and Transparency of Health Care Supply Companies (Code, or CIETEMIS for its Spanish acronym). Affiliate members of the National Chamber of the Pharmaceutical Industry (CANIFARMA)

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