Valuation Of Trademarks In Mexico

It is not uncommon that a Company engaging in business in a foreign country, in our specific case, a foreign company seeking the valuation of a trademark, has to rely on its local counsel to obtain answers to questions, such as; how to proceed? what needs to be valuated? or how to conduct such valuation?.

Under such assumption, in Mexico, as in any other country of the world, valuation of trademarks and intangibles in general, is playing a key role within the Corporate arena. Brands have become and are recognized, more and more today, as valuable assets for any firm. Although, in Mexico the value of a trademark is seldomly included in the financial and accounting reports of a company, the recognition as a valuable asset is undisputed, obliging accounting practices to include the value of trademarks and intangibles within the balance sheets and financial reports of the Companies.