We live in a dynamic reality, and in no area is that more
evident than in commercial law, which constantly adapts to the new
practices and requirements of an ever-changing world market.
With the backdrop of the globalized marketplace in mind, the
Mexican Government has recently approved a series of amendments to
the IP Law, which will be effective as of August 10, 2018. There
are several amendments in relation to trademarks that will change
how we are used to working in this country: The very definition of
what a trademark is has changed, and although the essence is still
the same, it can now be constituted by any sign perceived by the
senses that may identify or define a product or service. The text
now allows for the registration of holographic signs, sounds and
smells, which were previously barred from registration. Trade dress
and certification mark registrations are also included in the new
text.
