Administrative Issues Regarding The Renewal Of "Reservas"

In the Mexican Legal System there is a concept known as "Reserve of Rights" or "Reservas" for its translation into Spanish. Reservas exist in order to protect the exclusive use of a title or of elements included in the following intellectual property concepts: a) periodic publications; b) periodic broadcastings; c) human characterization, fictitious or symbolic characters; d) persons or groups engaged in artistic activities; and e) advertising promotions.

As a matter of introduction we could state that, in general, Reservas protect elements directly linked to a work of art (intellectual property in a strict sense) such as the psychological and physical elements of a character, a pseudonym, the name of a band, as well as others which are strictly linked to the cultural and intellectual properties of a creation or a work of art.