A Registered Trademark In Mexico Can Be Employed For Enforcing Unauthorized Use

Protection of domain names in Mexico is a new subject that requires attention. Domain names can serve as an important trademark function as they symbolize the company's goodwill and recognition in the marketplace, therefore a domain name is a rather recently unique tool that helps a company to display information within the worldwide web and send and receive electronic mail.

The ability of domain names to serve as trademarks derives from the fact that they are used for accessing to websites that offer and advertise the sell of products and services. Consequently, if the domain name pertains to someone else distinct from the owner, it would likely represent a source of confusion among internet users over the source of the information located at this address, which would translate into a real damage of the goodwill in that mark.