Doing business across cultural lines can be challenging. The
spoken and unspoken rules will change depending on where in the
world you find yourself. A misstep or unintended faux pas
can be the difference between landing the deal or successfully
negotiating a resolution to a disagreement and failing. This
article is a companion piece to Episode 66 of Sheppard Mullin's
Nota Bene podcast where we discuss some of our
tips for doing business in Mexico. Below are some quick pointers we
discussed on the podcast. Although not perfectly transferable,
these tips should also apply to business dealings in Latin America
generally.
Make it personal: When speaking on the phone or
in person at any business level avoid starting the conversation
directly with the business matter at hand. Instead, make it
personal. Ask about your counterparty's family or interests.
Remember your counterparty's response for the next meeting.
Although this "warm touch" to business development
applies