Parliamentary Secretary Silvio Schembri launched the FastTrak
initiative and the publication of a revised eCommerce Strategy.
Silvio Schembri explained that the aim of both initiatives is to
raise awareness on the use of social media by businesses - not only
to facilitate administrative practices but also to ensure an
efficient channel of communication with the consumer, keeping in
mind that 70% of the population use the internet to seek
information before purchasing a product.
"Social media facilitates closer proximity between buyer
and seller", explained Parliamentary Secretary Schembri, while
pointing out that a number of micro-business owners are now
interacting with their clients via Facebook. Yet, there still
remains room for improvement in order to enhance competitiveness
between and for the businesses - the greater contributors to
Malta's economic growth.
