Introduction
At the latest iPad launch event, Apple CEO Tim Cook announced
that we have now entered the post-PC era. Apple sold 172 million
"post-PC" devices last year (including iPods, iPads, and
iPhones), which represented 76% of Apple's revenue.1
When you consider how much longer Apple has been selling PCs, the
rapid growth of post-PC devices is undeniable. Largely due to this
growth spurt, post-PC devices have disrupted the music, book,
personal-handheld gaming, and indeed the high-tech industry
itself— and we expect it to disrupt other industries as we
know them today.
When post-PC era and payments collide
The escalation of mobile has begun to impact financial services
(FS) companies, and is changing the way we think about payments. In
PwC's October 2011 FS Viewpoint entitled, "Dialing Up a
Storm," we discussed the mPayments industry in its infancy.
Since then, the dynamics of the industry have continued to evolve.
While a dominant player has not yet
