Introduction
Johor1, aptly named the "Jewel" in Malay,
is strategically located at the southernmost tip of Peninsular
Malaysia. Its 400-km coastline along the Strait of Malacca and the
South China Sea has solidified Johor's position as
Malaysia's third wealthiest state. Over the past decade,
Johor's urban development has accelerated, driven in part by
its proximity to Singapore. The establishment of Iskandar Malaysia,
a special economic zone launched in 2006, has been pivotal in this
transformation. Modelled after the Pearl River Delta Economic Zone,
Iskandar Malaysia aims to attract business and industry from
Southeast Asia and beyond.
Beyond its strategic location, Johor thrives on the industrious
and forward-thinking spirit of its people. The state's diverse
social fabric, enriched by various races, traditions, and cultures,
creates a dynamic and harmonious environment. This social cohesion
is a cornerstone of Johor's economic dynamism, with strong
support