Withdrawal Of Consent Under Personal Data Protection Act (PDPA) 2010: Protecting Data Subject Rights

In this digital age, the protection of personal data has become an increasingly vital concern. Many countries have enacted comprehensive laws to safeguard individuals' personal information, and Malaysia is no exception with its Personal Data Protection Act 2010 ("PDPA 2010"). In the context of PDPA 2010, a data subject is the person to whom a set of personal data pertains. Data subjects have rights and protections under the law, including the right to access their personal data, the right to have their data corrected and the right to have their data deleted under certain circumstances. One crucial aspect of the PDPA 2010 is the provision for data subjects to withdraw their consent regarding the processing of their personal data.¹