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ARTICLE · 29 OCTOBER 2019

Trademark case: Court rules Lip Tattoo is not generic phrase

Discussion about recent case where plaintiff brought a TM infringement action and the defendant counterclaimed to expunge TM.

MalaysiaIntellectual Property

In Shizens Cosmetic Marketing (M) Sdn Bhd v. LVMH Perfumes and Cosmetics (M) Sdn Bhd, Civil Suit No: WA-24IP-21-11/2017 (Mar. 19, 2019), the plaintiff is the owner of trademark Registration No. 201301836 for LIP TATTOO for goods in Class 3, including cosmetics, makeup preparations, and lipstick. The plaintiff disclaimed the word "Lip" as a condition to registration.

The defendant is part of the renowned Parfum Christian Dior SA group, which distributes fragrances and cosmetic products under the DIOR, CHRISTIAN DIOR, and CD marks in Malaysia. The defendant began using the DIOR ADDICT LIP TATTOO trademark on its cosmetic products.

The plaintiff brought an infringement action against the defendant, and the defendant filed a counterclaim to expunge the defendant's LIP TATTOO trademark.

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