Pressures on asset management companies are higher than ever,
with digital swiftness and new regulations defining the
environment. If that were not enough, a new field of competition
has also emerged in line with changing user demands: investor
experience.
A changing industry
Asset management used to target wealthy individuals, for the
most part, who often had private bankers. Fund houses had adapted
their governance models, cost structures, and marketing efforts to
these types of clients, creating an industry that could be
considered more B2B than anything else.
However, the digital transformation has either enabled or been
driven by—probably a combination of both—a coinciding
revolution of mindset. Barriers to entry have been lowered
everywhere, from authors self-publishing e-books to entrepreneurs
launching digital companies. Investment is no exception: with a
market being established for investors who want to invest less
money—between €1,000 and
