When Mark Zuckerberg first introduced Facebook at his
university, the market—when it caught wind of the
creation—was very sceptical about who would need such a thing
as a "social network." Ten years later, social networks
are a phenomenon and the basis of many other businesses across
nearly every sector, from hospitality to dating to transportation.
And, of course, to finance: the emergence of many social trading
platforms like eToro and ZuluTrade makes it possible for anyone to
manage an online investment portfolio exactly like an experienced
investor would, without any extra toil or trouble.
Internet technologies have had a sound track record in lowering
barriers to entry: think about how easy and cheap it is to use
social media to spread ideas, sell something, or launch a business.
Finance, especially trading, is an industry perceived to be
complex, non-transparent, and overrun with high management fees.
But up-and-coming social trading firms are now
