Laws For The Digital Economy – And Beyond

New technologies and business models routinely offer a combination of opportunities and challenges to Intellectual Property (IP) owners. The normalization of e-commerce in consumption habits and the enormous growth of artificial intelligence (AI) in more recent times have enabled brand owners to reach new markets, deliver innovative services and cut costs, but they have also created hard-to-counter vehicles for counterfeiters, pirates and imitators.

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Enforcing IP rights in online marketplaces effectively means navigating a range of different platforms, providers and policies across jurisdictions, wading through potentially thousands of cases and struggling to identify the wrongdoer.