The core results of IP Trend Monitor's first survey show
that the IP industry is on an ascending trajectory, growing fast in
all segments, and has China leading the way, closely followed by
Europe (including Scandinavia) and USA/Canada, which rank on the
second and third place. Digitalization is considered the main
industry megatrend.
"Interestingly, more than 72% of the IP experts see
digitalization as an opportunity and game
changer, but not a risk. They are open to replacing
administrative tasks such as monitoring, research and filing
annuity payments with holistic IP software platforms, artificial
intelligence and blockchain technology," says Sebastian
Deck, Head of Communications, Content Marketing &
Digital at the Dennemeyer Group. According to the study, 37%
of the IP professionals welcome the chance to focus on value-add
services.
