How To Hone Your Sales Strategy With A Profitability Analysis

Imagine a company called myBEAUdi Apparel, a trendy clothing and accessories producer. Economic headwinds are getting stronger—and what's myBEAUdi Apparel going to do about it? Its executives decide to adopt various cost management measures over the next few months to enhance efficiency in the long run and to focus on their key market. However, they're unsure how to go about doing this.

One way would be to define individual steps of multi-dimensional profitability which would provide a wide view of profitability drivers across multiple dimensions like product, individual customers and channel. In a nutshell, it can answer the questions: sell what, to whom and how?

What to sell?